June 2004

NiA, popularly known as National Institute of Advertising, has now launched a two-year full time MBA programme, a press release said.

To survive the challenges of the contemporary business environment, specialized skills are often needed, however standard MBA programmes only offer a generalist perspective. In an effort to create successful business leaders for global communication, NiA Business Schools MBA programme is a unique, world-class MBA degree designed to impart state-of-the-art management knowledge and appropriate analytical problem solving skills.

The content and implementation of this programme is comparable to the two-year MBA programmes of leading management institutes in India, USA and UK.

In addition to core business skills in areas like Finance, Strategy, and Operations, students can choose from a wide array of electives ranging from Brand Management, Reputation Management, CRM, Retail Management to Internet Based Global Business Strategies, IT Marketing, International/ Cross-Cultural Advertising and Marketing, amongst others.

NiA is the only institute of its kind in India, which imparts comprehensive training with a special focus on in depth knowledge and understanding of the various fields of advertising, cinema, design, media & communications. The industry oriented approach enables the students to have a well-balanced understanding of the systemic knowledge of their subject.

The two-year full-time MBA programme has been developed in association with Gurukul University and leads to a full MBA degree.

Talking about the NiA Business Schools MBA programme, Namrata Suri, Director, NiA said, the heart of our MBA programme is individualized approach with extensive options for specialization. Real decision-making experience and extensive participation in group projects involving actual business organizations are the cornerstones of this innovative curriculum.

The basic qualification for admission to the MBA programme is graduation in any discipline. Selection among eligible candidates would be made on the basis of MAT score, conducted by AIMA-CME, Group Discussion and Personal Interview.