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Knowledge centre for MBA students. |
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Interworld introduces online insurance
services June 2004 Presently
insurance industry is amongst the hottest and fastest growing sectors in the
Indian economy. Interworld evaluated the opportunity and entering into the Insurance
sector with a difference. Online Insurance
will play a very vital role in the Insurance industry. In the Indian market,
where insurance is sold after considerable persuasion, the selling over the
net would take some more time. But even then, selling on internet is very
attractive because of low distribution costs. Interworld and
the cannel partner A&M had already signed a MOU with Bajaj Allianze to
sell the policies through an online and offline system. A strong process
orientation will help the organization to deliver better quality rather than
the traditional system. Interworld will
invest in creating an infrastructure to build a nation wide team to sell the
policies. The online facilities are available at their website
www.interworld.ws In today's world
the customers are concerned with the value for Money. Interworld aims at
gaining customer satisfaction, customer retention, customer acquisition,
employee retention and finally cost reduction. Interworld will
get a big momentum through its online Insurance division as soon as IRDA
de-tariff motor insurance to initiate the transition process from tariff to
non-tariff regime. One thing is
however clear - a "brave new world" is unfolding. Online insurance
is fast becoming a necessity for companies. For the Insurers it promises to
open up a new avenue of growth. |
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