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Prince Jewellery enters lightweight jewellery segment

June 2004

Prince Jewellery, a Chennai-based jewellery retail outlet now manufactures lightweight jewellery after huge demand from their customers, a company press release says.

Prince Jewellery is one of Chennai's most contemporary jewellers, specializing in the latest variation of fashionable ornaments, a la mode, ranging from gold, diamond, rubies, emeralds, silver, platinum jewellery and coloured gold. With the distinction of being the trendsetters in jewellery design, Prince Jewellery has an exquisite jewellery collection in wedding; lightweight, designer and work wear, including traditional indian jewelleries for women.

Renowned for their custom-made jewellery, with a focus on designs for 'career women', they also provide opportunities for young, enterprising designers and train students of the National Institute of Fashion Technology, in jewellery design. Comprising 2 spacious showrooms - one in Spencer Plaza and the other in Panagal Park, this premier jewellery is managed by Princeson Jose, the Director, who is a designer himself. With an innate understanding of the value of practical design, Prince Jewellery was the first to launch a lightweight jewellery collection in addition to jewellery for working women.

To facilitate the accessibility of premier jewellery to the common man, Prince Jewellery has a variety of schemes - the Prince Gold Plus savings scheme and Precious Poetry - the diamond jewellery savings scheme, which offers the option of buying contemporary jewellery in easy installment schemes.