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notjustinfo.com |
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Knowledge centre for MBA students. |
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Birthing center debuts in June 2004 The Cradle,
Indias first birthing centre co-founded by Apollo Hospitals, Sunrise Medicare
a joint venture of Dabur India and the Talwar Group brings a never before experience
of childbirth in a non hospital environment coupled with the latest in
medical technology and expertise to give a whole new dimension to childbirth
& postpartum care. What makes it unique is its all- in- one Labor
Delivery Recovery (LDR) Room, which prevents the mother from being wheeled
into 3 different areas during labor, a Neonatal Intensive Care Unit (Level
III) with a dedicated ambulance, Central Fetal Monitoring and Obstetrical 4 D
Ultrasound Unit. The basic
thought behind The Cradle emanates from the fact that childbirth is a special
moment and it should be made a pleasant, personalized and a memorable
experience for everyone involved, says Mr. Naresh Talwar Chairman Sunrise
Medicare. There are special classes by experts for childbirth preparation,
diet & nutrition counseling, parents & sibling education classes,
prenatal exercise classes, Lamaze classes. The Cradle offers kids play area
for the accompanying sibling, a gift shop, maternity wear outlet, bookstore
and a cafe. There are special
birthing beds that can be adjusted to provide maximum comfort during labour
and optimal positioning during delivery. Rooms include a comfortable recliner
cum rocking chair to alleviate early labour pains, television and music to
help the mother relax. The Cradle has
been designed in consultation with a Mothers Panel keeping in mind that the
joy of delivery should blossom in an equally compassionate environment. Doing
away with the gloomy white sheets, blank walls The Cradle bring with it the
warmth of a home. Adds Mr. Amit Burman, The rooms, ranging from spacious
suites with attendant rooms, to super deluxe and deluxe rooms, are designed
to create a nurturing environment, with warm soothing colours and accessories
that simulate an ambience that is comforting and non traumatizing for new
mothers. What puts it
miles ahead of other birthing facilities currently in practice in The Cradle comes
as a breath of fresh air from the other wise clinical ways of going through
childbirth in a cold, conveyor belt like atmosphere in a crowded hospital.
Childbirth is not an illness, why should we treat it as one? The endeavor of The Cradle is to make
childbirth-which is a moment of celebration both literally &
figuratively- a positive experience. |
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