July 2004

Dabur Foods has launched Indias 1st Cranberry juice Real Cranberry Nectar. An innovative product from Dabur Foods portfolio, Real Cranberry Nectar is an exotic fruit juice nectar, available in 1-litre packs for Rs. 75/-.

Real Cranberry offers the exotic flavour and nutritive value of Cranberries, rich in vitamins, minerals and antioxidants, which makes it a healthy beverage. The product will be offered in 4 metros i.e. Delhi + NCR, Mumbai, Kolkata & Chennai, mini-metros like Bangalore, Hyderabad, Pune, Ahmedabad, Chandigarh and small cities like Ludhiana, Amritsar & Jalandhar.

Dabur Foods flagship brand, Real offers the largest range of fruit juices, which are an assortment of traditional Indian and International flavours orange, mango, tomato, pineapple, mixed fruit, grape, guava, litchi and cranberry.

Real Fruit Juice is a packaged, 100% preservative free fruit juice brand offering consumers the great taste and wholesome nutrition of freshly squeezed juice in a hygienic and attractive pack.

Dabur Foods is the only juice company in India and among the top 5 companies in the world to use the latest spin cap tetra pack, cold fill technology and spill-proof double seal cap for packaging.

Real Fruit Juice is Indias first and only packaged Fruit Juice brand to get SGS (Societe Generale de Surveillance) certifications for high safety standards used in packaging that conform to the stringent HACCP and GMP standards. The brand has also won the award for Highest sales growth achieved by a brand in the non-dairy category, at the 6th National dairy and Beverage Seminar Innovation for Growth.