August 2004

Ready-To-Eat giant MTR Foods is launching an all-you-can-eat contest in Dilli Haat where participants are challenged to consume as many rava idlis as possible in a span of ten minutes. The winners get to take home exciting gifts to make their victory truly memorable. Beginning August 13 from 1500 hours, the MTR Rava Idly eating contest has a variety of treats on offer for everyone. Participants waiting for their turn at the gastronomic contest will get to sample the vast range of products on offer at the MTR stall. From Ready-To-Eat Rice Meals, Ready-To-Eat Curries to steaming hot Badam milk and the favourite MTR instant snacks and sweet mixes, the stall will have it all.

A traditional South Indian snack, rava idly has caught the fancy of Delhiites courtesy MTRs rava idly ready mix. These healthy and nutritious snacks have become a staple in Delhi homes. According to Mr. P. Sadanand Maiya, MD and Chairman, MTR Foods Limited, MTR is a market leader in this particular segment. Says Mr. Maiya, MTR seeks to bring pure, hygienic and delicious food to our customers. It makes me very happy to see that MTR rava idly is so well received in Delhi. I hope to see many people participate in this contest which I can only describe as mouth watering.

MTRs rava idlis are very easy to prepare and require minimal time in the kitchen. Rava idly mixes come as a boon for working professionals and housewives as they cut down kitchen time to a fraction. Plus, the affordability of the product makes it a hit with the consumers.

MTRs heritage of pure and perfect foods is reflected by the company’s focus on hygiene and the use of the pure ingredients. By ensuring quality, MTR Foods has mastered the art of concocting mouth-watering dishes. Having been in the food industry for the last eight decades, the company has in-depth knowledge about consumer tastes and preferences.

The history of MTR Foods dates back to 1924, when the Maiya family started a small restaurant in Bangalore. In 1951 the restaurant came to be known as Mavalli Tiffin Room. It was by then famous for the owner's passion for perfection and the superb quality of its south Indian cuisine. The legacy of purity and perfection continues at the eatery, now called simply, MTR Restaurant. Today, MTR Foods is a well-known, diversified foods company, with an exhaustive product line that includes spices, instant mixes, ready-to-eat foods, vermicelli and ice creams. The MTR brand is trusted for its recipe expertise, the choicest ingredients and the quality, taste and purity of its products.

MTR Foods has business interests in half a dozen countries across the world, and is aggressively looking at expanding to the west and north Indian markets in line with the rapid expansion of its product line.