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Teachers Scotch Whisky Launches limited edition celebration packs and miniatures

August 2004

Allied Domecq Spirits and Wine (I) Pvt. Ltd., the market leader in the Scotch segment in India, is all set to make the spirits soar high this festive season as it introduces limited edition celebration packs of Teachers 50 - a premium 12 year old scotch and Teachers Highland Cream Scotch whisky. Adding to the festivities, Allied Domecq will also launch miniature bottles of one of its most successful products, 12-Year-Old Teachers 50. Convenient and apt for gifting or traveling purposes, a specially designed pack containing three miniatures of Teachers 50-a premium 12 year old Scotch will be available at an affordable price of Rs 115.00 + applicable taxes per miniature bottle. (Mumbai Prices)

Conveying his best wishes for the season, Mr Harish Moolchandani, Managing Director, Allied Domecq Spirits and Wine (I) Pvt Ltd said, This festive season we bring an excellent value for the Scotch connoisseurs in India. With the launch of the Teachers celebration packs and the Teachers 50 miniatures we hope to capture the spirit of the season and celebrate achievement in every individual.

Specially designed for the festive season, the bottles of Teachers 50 and Teachers Highland Cream Scotch whisky are now available in an attractive package. Priced at Rs 964.00 + taxes for Teachers Highland Cream and Rs. 1425.00 + taxes for Teachers 50 (Mumbai Prices), the new celebration packs are available across all metros and major cities in the country. The celebration pack of Teachers 50 comes in a specially designed golden colored Petal Tube top case signifying the exclusivity of the product. The new celebration bottle also has a full lock-in inner liner that tightly captivates the spirit content and enables longer storage.

Teachers 50 are a premium select blend Scotch whisky with very high malt content (at least 50 per cent). It is a complex blend of 50 different malts, some of which are hitherto unavailable for commercial consumption. Some of these components are more than 12 years old and blend together to create an outstanding international flavour that appeals to consumers across the globe.

The celebration pack of Teachers Highland Cream has been uniquely designed. The new transparent window through which the bottle is better visible is an innovative case design. Along with this, the wooden cask finish of the case giving a premium and heritage look to the pack is sure to catch the attention of Scotch lovers. Teachers Highland Cream has a distinct character, full flavour, mellow taste and remarkable smoothness which appeals to the urban, self confident person looking for an international quality brand with value for money.

Allied Domecq Spirits and Wine (I) Pvt Ltd has emerged as a dominant player in the Spirits industry and has established itself as the market leader in the Scotch segment. It was the first foreign spirits and wines company to introduce a leading scotch brand in India, Teachers Highland Cream, a leader in its segment. Subsequently, Teachers 50, a 12-year-old premium scotch, was developed specially for the Indian market and has been a success since its launch in 1997.

Allied Domecq is the second largest spirits and wine company in the world with a turnover of 3,410 million. Incorporated in 1994 in India, Allied Domecq Spirits and Wine (I) Pvt. Ltd. (ADSWI), is today amongst the market leaders in the Scotch segment in the country. Its flagship brands are Teachers Highland Cream and Teachers 50. ADSWI is a consumer-focused organization, striving for excellence in product quality and customer service.