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Knowledge centre for MBA students. |
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Omega welcomes 2004 Games with launch
of Olympic Collection in India September 2004 OMEGA, the
prestigious Swiss watch manufacturer, introduces in G Kannan, Country Manager, Swatch Group (I) Pvt Ltd said, OMEGA was appointed the official timekeeper to no
less than 16 different sporting events across the globe and has been the
official timekeeper of a total of the 21 Olympic Games over the last century.
With the launch of the OMEGA Olympic Collection, we undoubtedly bring to the
memorabilia collectors of the Olympic games in The Olympic
Collection chronograph series recalls the very beginning of OMEGAs
timekeeping exploits with a design that harks back to the first chronograph
used at the Olympic Games in the 1930s and was used at the 1932 Los Angeles
Games. The collection sees reproductions of the original dials of these
models complete with the period red OMEGA name and symbol incorporated into
chronographs from the current OMEGA collection. The range is priced upwards
of Rs 78,000 and is available in 36 outlets across the country. The OMEGA De Ville Co-Axial Chronograph, The Speedmaster
Broad Arrow, Melbourne 1956 of the Omega Olympic Collection
incorporates the striking hands from the first Speedmaster model, which give
the watch its name. It has a stainless steel case and bracelet, as well as a
satin-finished stainless-steel bezel engraved with a tachometric scale. The
black dial has a design which recalls the original OMEGA chronographs used at
the Olympic Games, with white Paris-style Arabic numerals, red chronograph
hands (central seconds, 30-minute and 12-hour totalisers) and old-style OMEGA
symbol and name in red. It is protected by a scratch-resistant sapphire
crystal with anti-reflective treatment on the inside. Thanks to a screw-in
case back and OMEGA double gaskets for the crown and pushers, the Speedmaster
Broad Arrow is water resistant to 100 metres. The Speedmaster Broad Arrow
collection uses OMEGA's high-end column-wheel chronograph movement OMEGA
calibre 3303: a self-winding COSC chronometer movement with circular
graining, |
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