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Let thousand flowers bloom..!

 

By Professor Gnanaharan

 

May 2006

 

You must be wondering what Bhagavan Sri Ramana Maharishi has to do with enterprise. But that is how Sri Ramanar himself described his journey when he left his house at Madurai in the year 1896,at the tender age of 16. Responding to the divine call of Lord Arunachala,Sri Ramanar set off to Thiruvannamalai - to put it in his own words,"embarked on a virtuous enterprise".An ongoing advertisement campaign of Force Motors Limited ( a Firodia Enterprise ) thoughtfully claims responsibility "for making entrepreneurs out of enterprising men for over three generations".


It is very clear that while all business people necessarily have to be entrepreneurial, all enterprising people need not be business-oriented.In other words,enterprise is a common demominator of all visionary leaders.They see a world before anybody else and commit themselves to create that world.They take it upon themselves to resolve the unresolved issues.Fittingly the word 'entrepreneur' in French means,"one who takes into hand".They decide the destiny instead of leaving it to chance or others.They are the ones who shape the destiny of the society. They take the road less travelled or sometimes not travelled at all. And in the process they reach new destinations and help others reach the same. To Randy Komisar of Stanford University,"entrepreneurs are the ones who challenge and change the status quo".


Virtuous Enterprise


This blogger has devoutly borrowed Sri Ramana Maharishi's phrase of Virtuous Enterprise as the focal theme of this virtual platform.Virtuous enterprises are the need of the hour.While all commercial enterprises need to adopt virtuous practises, social enterprises of every type need to sprout all over the country both for protecting and promoting virtuousness in the society.


Social enterprises,according to the management guru,Peter F. Drucker, are the ones which raise "the performance capacity of the society". Role models abound already in this sphere. Madurai, that way has the distinction of giving birth to two shining examples.They are: Aravind Eye Hospitals and Dhan Foundation. Dr.G.Venkataswamy,affectionately and appropriately called as Dr V, is responsible for creating a success story in the form of Aravind Eye Hospitals..Dr.V is a social entrepreneur par excellence as he raised the performance capacity of the society in two distinct ways - first by increasing the capacity of the thousands of poor people who undergo eye surgeries free of cost every year and secondly by increasing the performance capacity of the Aravind doctors who perform those surgeries.It is common knowledge now that in terms of efficiency the doctors at Aravind boast an unparalled record at the global level. No wonder, an article in Man's World (October 2002 ) described Dr.V as "the most efficient doctor" in the world.


Proliferate Virtuous Enterprises


The recent proposal of the HRD Ministry for extending the Quota and Reservation for SC/ST and Backward Communities in institutes like IITs and IIMs and private sector employment has generated a lot of debate,heat and light.Everyone concerned with the societal well being is convinced about the need to uplift the underpriveleged sections of the society. But not many - and rightly so it appears - are in favour of quotas and reservations.The issue is concerned with the basic equity vs. efficiency dilemma encountered in the market driven economies.The challenge is to come out with a public policy that would promote equity without hurting efficiency. But 'affirmative action' as proposed and propagated by CII can go a long way in achiving this. What we need today is social entrepreneurs like Dr.V and social enterprises like Aravind in the area of Education. And the country needs hordes of them. To produce few success stories of the stature of Aravind, hundreds of experiments or business models have to evole.


Let thousand flowers bloom..!