June 2006

On the occasion of ‘World Environment Day’, Aviva Life Insurance, in association with Central Ground Water Board, Forum for Organized Resource Conservation and Enhancement (FORCE), an NGO working to preserve natural resources and GK-I, Welfare Association (GK-I RWA) sets up the third Rainwater Harvesting structure in South Delhi. The earlier ones have been set up in GK-I, R Block, and GK-II, M Block. Water tests conducted by the NGO - FORCE have shown significant improvement in the water table. All the units are scientifically designed units to optimize the recharge through a filtration pit and recharge shaft.

The latest project, set up in GK-I, R Block, will have an annual potential to harvest more than 410,000 liters of water for the benefit of the local communities. The Company has also set up an environment corner ‘We Care’ to increase knowledge and awareness of the local children on the beauty and importance of natural resources.

Mr Vivek Khanna, Director Marketing, Aviva Life Insurance said, “At Aviva, we place great value to good citizenship and believe that concrete efforts towards supporting communities, in which we operate, is an integral part of business success. We have been working towards community development and supporting environment conservation initiatives since our entry into India. Our two other rainwater-harvesting projects in South Delhi have shown very favourable signs in increasing the level of water table. We hope that this project further supplements these good signs and help address the water problem of this area.”

The ‘Aviva Environment Corner’ is located in the very park where the rainwater-harvesting unit has been set-up. Situated in the middle of a busy residential colony, it has been set-up to give the local children’s community a unique location where they can meet and learn about the natural resources and appreciate the beauty of nature. The environment corners at the other two Aviva rainwater harvesting sites have seen the local residents and children holding small environment learning oriented activities like painting, poetry reading and story-telling competitions, all of which have generated a lot of enthusiasm.