June 2006

TI Cycles of India, part of the US $ 1.63 billion conglomerate Murugappa Group, launched their flagship store, ‘BSA GO’ in Delhi. Located at No. 9, Hargobind Enclave, Opposite Shanti Mukund Hospital in East Delhi, the 1500 sq.ft ‘BSA GO’ store is the first-of-its kind in the Northern region. A one-stop shop for all bicycling requirements with good ambience at the point of purchase, this concept store aims at promoting cycling as a health and lifestyle option to discerning consumers.

Commenting on the inauguration, Mr Ramprasad, President, TI Cycles of India said “As a category leader, TI Cycles has always innovated and led the way. It is with an in-depth understanding of buying behaviour that TI has now designed the BSA GO store that is on par with bicycle stores around the globe. This unique store will set a new benchmark for the entire industry in the Northern Region”.

A truly international bicycle store with contemporary styling and features, the showroom displays an array of bicycles for all age groups. Instead of just ‘touch and feel’, one can ‘touch – feel and TRY’ the bikes of their choice on an in-built ‘test track’ and simultaneously watch themselves ride in the life-size mirrors placed at strategic points at the vibrant BSA GO store.

A separate section is allotted specially for new products, thereby showing the customer the latest trends in the industry. The overall contemporary and sporty ambience with attention even to minute details sets this store apart.

The store also provides a wide range of health equipment. In addition to bicycles, the store will soon be offering the best bicycle accessories and genuine TI spares at company prices thereby becoming the best destination for bicycles and related products in the city.

One of the most professionally managed organizations in the bicycle industry, TI CYCLES OF INDIA, is constantly pushing newer frontiers in its quest for leadership in an industry, estimated to be more than 8.3 million bicycles annually. Of this industry over 55 percent are standard bicycles and 45 percent is special or fancy cycles, a segment that demonstrates maximum growth potential.