May 2006

Berger Paints India Limited has launched another innovative product called Galaxy, the first ‘Do – It – Yourself’ painting kit. This unique and innovative concept introduced from the house of Berger is the first of its kind in the country and looks to usher in the ICE spirit – Involvement, Convenience and Excitement spirit among consumers.

Galaxy’s blister pack of magic solutions, paper-cuts and brush are extremely ‘consumer-friendly’ and pose as an in-house weekend entertainment for the entire family. With these in hand, a consumer can on his own actually decorate the ceiling of his kids room. Galaxy, with its glow in the dark, all pervasive universes, galaxy of stars, moons, milky ways and comets allows the consumer to get creative in his own way.

This concept is targeted to appeal especially to the children who are increasingly becoming opinion leaders in brand selection and they more often than not act as opinion leaders in totally unrelated categories. To make Galaxy widely available, the company is adopting a strategy of alternative channel distribution so as to make the product widely available everywhere.

Galaxy is the latest product to be brought under the Lewis Berger brand umbrella. It lives up to the brand essence of Lewis Berger which is captured in the line “Paint Your Imagination”.Galaxy really allows a person to bring to life his imagination of the night sky on the ceiling of his room.

Lewis Berger has been a major re-branding initiative aimed in giving Berger Paints a new identity under a new logo. Lewis Berger encompasses a series of significant changes aimed at overall brand upgrading. These include upgrade in the quality of paint, pack, design, printing on the containers and cartons, the aesthetics of the paint outlets across the country and, most importantly the quality of services given to the consumer. Another pioneering initiative taken by the company is the introduction of warranty on cans which signifies the confidence of the company in the quality of its products.

About Berger Paints

Set up in 1923, Berger Paints is the culmination of over seven-decades of evolution and growth linked with the business and industrial development of modern India. Berger’s performance rests on its wide range of decorative and industrial paints which continue to gain an increasing share of the highly competitive Indian paint market. Being an ISO 9001 company, its products have attained recognition for their world-class quality.

One of the country’s largest paint manufacturers, Berger controls a distribution network comprising 70 stock points and approximately 10,000 dealers, spread across the country. Berger’s Décor Service, which was started over 25 years ago as a paint and colour consultancy service, has today evolved into the well-known Berger Paints Home Décor. Home Décor is a complete painting solution service which was launched with the intention of making painting a hassle free experience for its customers. It is currently available in Delhi, Kolkata, Mumbai, Bangalore, Lucknow, Hyderabad and the state of Kerala and is constantly expanding this operation.

Another interesting offering from Berger Paints namely Illusions, offers its customers a designer finish for their walls allowing them to transform their walls into fashion statements. The designs offer hundreds of colour combinations thus allowing customers to personalize their walls.

At present the company has manufacturing capacities in the states of Jammu & Kashmir, Delhi, West Bengal, Gujarat, Goa and Pondicherry.