April 2006

Aviva Life Insurance announces the launch of an additional 63 branches taking the total number to 104 branches in India. Aviva has been able to rapidly establish its presence in the Indian market by adopting a differentiated approach to sales, distribution, marketing and product strategy. Aviva has also increased its field force capacity to nearly 9,500 Financial Planning Advisers.

Aviva has also partnered with 4 more Co-operative Banks in Maharashtra, Bihar and West Bengal. The bank partnerships are in addition to the existing bancassurance partnerships with 11 Cooperative Banks across India under the ‘Aviva Sahakar’ programme. Aviva has emerged as a market leader with the largest number of Bancassurance tie-ups, 22, by any private insurer present in India.

Speaking on the occasion, Mr Stuart Purdy, Managing Director, Aviva India said, “Aviva has been steadily growing since the launch of its operations in the year 2002. We have followed a dual distribution strategy of Bancassurance and Direct Sales Force rather than just focusing on the agency model. We are now present in 378 locations across the country. With the launch of new branches and tie-ups with banks, we have further strengthened our presence covering the length and breadth of the country.”