|
notjustinfo.com |
||
|
|
Knowledge centre for MBA students. |
|
|
|
Ex-Madura Garments Team
Launches Ready Wear Brands WhiteArrow News Service The ex-Madura Garments team headed by Sriram Srinivasan
(only Indian recipient of the Chief Executive Award from Coats viyella Plc,
London) under the name and style of Indus League Clothing Limited has entered
the ready wear segment. The Bangalore based Indus League has introduced
scullers - a range of classic office wear comprising international ready wear
shirts, trousers and ties. The brand draws its inspiration from the sport of
Sculling - a thrilling competitive sport, the beauty of which lies in the
synchronized precision of the Scullers strokes. The brand is targeted at the executive who prefers
un-fussy, crisp and cool formal clothes. The reasonably priced Scullers
(shirts start at Rs 599, trousers at Rs 799 and ties at Rs 399) give him the
Preppy - youthful, sociable and smart look. - Youthful, sociable and smart
look. The Scullers product range includes a collection of
relaxed shirts and a range of classic styles, teamed up with a crush-free
range of Chinos and Khakis. A youthful collection of Italian silk ties and
cool T-shirts completes the look. The relaxed collection consists of deep solids, textured
plains washed down oxfords and prominent twills. The classic collection
comprises basics in plain textures, pastel tones in solids, pin and hairline
stripes and monotone checks. Scullers khakis are a rugged pair of pants in
heavier cotton and cotton blends. Each pair is enzyme washed for the unique
broken-in feeling. Ties come in silk and polyester in classic ranges such as:
florals, geometrics, textured and woven solids. Indus League has also introduced Indigo Nation, a range of
international ready-made garments. Indigo Nation is targeted at the young
Indian executive and professional who would like to be a global citizen. The
designs offered are contemporary, with high performance fabrics, vibrant
colours, new textures and a softer comfortable feel, which is the latest
trend internationally. Indigo Nation is available in Classic and Relaxed ranges.
Classic is the fashionable work wear from Indus League and is mid-priced. The
price ranges from Rs 399 to Rs 649 for shirts and Rs 499 to Rs 799 for
trousers. Relaxed is the fashionable leisure wear and the price ranges from
Rs 499 to Rs 649 for shirts and Rs 499 to Rs 799 for trousers. Knit shirts of
Indigo Nation are priced in the range of Rs 299 to Rs 499. Scullers and Indigo Nation collection are available in
leading retail stores in India. |
|