P. Gunasundari

April 2007

No Indian automobile companies are not ignoring women customers, but we can say they were concentrating more on men customers than women customers. i.e., many companies were introducing scooters for women customers, but a few brands are moving fast. Seeing the comfortable features only those scooters are moving. Example, TVS Scooty, Bajaj Safari, etc. is moving fast. But, Honda Pleasure is not moving that fast as TVS Pep or Pep+ moving. So, we cannot say that they were ignoring women customers. But they can try to include even more features in the new vehicles.