WhiteArrow News Service

Chennai-based family entertainment hub Down Under celebrates its first birthday. Down Under is from the house of Kiwi Sports, which is promoted, by Mr Karti Chidambaram and his associates with the objective of catering to the lifestyle needs of metros.

Family Entertainment Centres (FEC) as a concept in Chennai is slowly gaining ground. City's middle and upper income groups have started openly seeking alternative entertainment avenues. Further, the youth of Chennai have emerged as major fun lovers with respect to the entertainment industry. They look for not just entertainment, but entertainment plus. The city trend today is more on interactive games where a wider audience participation is welcomed and is considered fun rather than playing games or watching movies that have limited participation.

Down Under offers global standard entertainment to the entire metro family in Chennai. Down Under is ideally located at the heart of the city on Marshalls Road, Egmore. The centre is outfitted with a state of art four-lane bowling alley. The centre offers multiple entertainment options to the fun seekers which includes pool, snooker, video games, mini golf, karaoke, big screen television, live DJ and a multi cuisine restaurant.

Down Under, which is spread over an area of 6800 sq. ft., adds a dance floor as part of its anniversary celebrations and expansion plans. The discotheque will be a crowd puller to Down Under as it will function on all seven days in a week and it will have day disco too.

Professional marketing team of Down Under has been implementing proactive marketing strategies. Towards this end, the Centre has long-term strategic tie-ups with well-established brands, such as, Coca Cola and Nestle. The fun spot has also been associated with leading brands like Pringles, Tropicana, Bausch & Lomb, Adidas, Compaq, Parry, TNT, Amex, Hungamma.com during the first year of operation.

"Today's metro entertainment options like cinema, TV viewing and internet are passive and offer nothing for the health and fitness of an individual. At Down Under we want to offer value added international standard entertainment for the entire family which will shape it's mind and body for the betterment.", states Mr Karti Chidambaram.

In order to fulfill the growing health and fitness needs of Chennai, Kiwi Sports has recently tied-up with Precor of USA, the best fitness equipment manufacturers in the world.