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Knowledge centre for MBA students. |
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Latest Whisper in
Chennai : P&G Launches Tampax WhiteArrow News Service, Chennai, April
2000. Procter & Gamble hygiene & Health Care has
launched for the first time in Asean-Australia-Asia region, Tampax, a quality
Tampon for the Indian woman, in the markets of Chennai and Tampax has been rated as one of the 100 greatest product
innovations of the century as reported by Time Magazine. Accepted by millions
of women globally, and sold in more than 120 countries, Tampax consists of an
absorbent pad, a non-woven over wrap made of cotton/rayon blend or rayon
fibres and a removal cord which is coated with an anti-wetting agent. The
size of the absorbent pad is dependent on the tampon absorbency and the
removal cord helps remove the tampon easily and conveniently. the applicator
helps to insert the tampon in the right place smoothly and provides better
hygiene. Tampax provides the Indian woman with a level of physical
and psychological benefits during the menstrual cycle hitherto unknown to the
Indian woman. When inserted in to the body, Tampax absorbs menses at the
source and prevents leakage thereby giving the user ultimate protection.
Since the product works from within, there is much less chance of
menstruation odor. The strong absorbency of the product leaves the user
feeling clean about her body. Also, there is no incidence of bunching and shifting
like in the case of cloth or ordinary pads as Tampax fits perfectly inside
the body. Tampax allows the woman freedom to pursue normal everyday
activities during her period just like she does on other days. It also offers
the user a feeling of wearing almost nothing at all and hence almost makes
her forget her periods. Mr Vijay S, Marketing director says, Tampax is yet another
milestone in our endeavor to improve the lives of Indian women. The consumer
can now avail of a product that offers a greater sense of freedom, hygiene,
comfort and convenience. With the introduction of Tampax, we are making
available to the Indian women the same excellent choices of menstrual
protection that we offer women around the world. The Regular Tampax is priced at Rs 68, Super at Rs 72,
Super plus at Rs 75 (all for a pack of 8 Tampons each) and the Multi Pack for
Rs 120 (for a pack of 15 Tampons). The company has also set up a special consumer hotline in
Chennai to disseminate additional information on Tampax and answer consumer
queries. The numbers are : for Chennai - 9841010033 and For outside Chennai - 09841010033 |
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