White Arrow News Service

Cricinfo.com, the worlds largest cricket web site, today announced the launch of a unique service, the Cricinfo Audio & Video Archives. The new service, which has been launched with the currently ongoing Test series between Sri Lanka and South Africa, offers the consumers the choice of live audio & video coverage. But more significantly the value addition has been extended to the archives that would allow a consumer to access the highlights (or the entire match) in formats that are extremely customisable.

Explained Mr. Murari, Director, Cricinfo India, We have always been at the forefront of deploying technologies to enhance the overall consumer experience. With the launch of the new archive feature, consumers can now customise the access parameters so as to get personalised video highlights. This translates into a convenience for consumer to view, for example, just the fours of a match, or the innings of a favourite batsman etc and that too in video format. An added benefit is that this digital video information will always be available for access on the site.

The entire test series between Sri Lanka & South Africa is already being broadcast live on Cricinfo.com. the visuals for the coverage being sourced from Sony Entertainment Television. In addition, cricket fans will also be able to listen to a ball-by-ball audio commentary on the site. Cricinfos exclusive commentary team comprises a host of well-known names like Roshan Abeysinghe and Ranjit Fernando alongside Gerald De Cock, Brian Thomas and Neil Manthorpe.

The video and audio coverage will be supported by a host of online features to enhance the enjoyment of cricket followers. Interviews with prominent cricketeers and cricket administrators. The cricket fans will be able to delve into the database of statistics offered by Cricinfo to support the live coverage, email the commentary team, as well as being able to chat to other fans or voice their opinions on the message board.

Live audio ball-by-ball commentary of all the international matches taking place in England this summer can also be heard on hyperlink http://www.ecb.co.uk/live and www.ecb.co.uk/live , the official England cricket site powered by CricInfo. CricInfos global network of official websites now comprises of the ten Test Playing countries, including South Africa, as well as the ICC and several other first class teams.