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P&G Launches Tissue Handkerchief

WhiteArrow News Service, April 2000.

Procter & Gamble Home Products has launched Tempo tissue handkerchief in a learning market in New Delhi. A leader in the tissues market globally, Tempo is a multi-purpose tissue handkerchief and is the only product with 4/ply sheets, making it the strongest and most absorbent product available in the Indian market. The key product benefit lies in its wet strength as it does not disintegrate on contact with water and unlike regular tissues, does not tear when used to wipe away moisture. Tempo can be used for a variety of tasks from wiping sweat and grime, to being used during a cold. it is especially useful for make up removal as it is extremely soft on the skin.

Tempo meets diverse consumer needs, from those of the Indian housewife, college students, and school children to those of the corporate executive. Tempos high absorbency, along with the convenience of being a disposable product, makes it highly suitable for daily use. It offers a variety of uses such as draining oil from fried food, addressing emergency spills, cleaning glass surfaces, or wiping dishes dry. Tempo makes for a hygienic product as its 4/ply strength prevents disintegration when used for a cold, thus avoiding spreading of germs.

Comments Mr Shailesh J, Marketing Director, With the launch of Tempo, the consumer can now avail of a quality tissue handkerchief that is durable, convenient and can be used for a multiple tasks. Tempo saves consumers the unpleasant task of carrying and bringing back dirty and soggy handkerchiefs.

Attractively packed and affordably priced, Tempo is available in a handy pack at Rs 5. It is available in two variants - Menthol and Neutral. The Menthol variant especially provides a soothing effect when used during a cold or for regular facial use.