MARKETING AND ADVERTISING

Competing with MNCs – Marketing strategies of Indian FMCGs

Strategies with reference of marketing of feminine products in Indian rural market

Quantification of public relations effort towards better brand building with reference to financial products in India

Corporate branding in the tourism industry with reference to “ State of your choice ”

Factors influencing selection of a hotel brand by a traveler to the city of “ City of your choice ”

Branding India and Indian Tea in the world market

Changing pattern of advertiser’s choice due to growing popularity of FM radio channels

Marketing energizer for a struggling brand – strategies to revitalize the brand

How online shopping firms in India build trust and brand?

A comparative study of Indian celebrity endorsed brands, its promise and performance – An impact on customer perception and sales

How does planned in-store marketing strategies yield results that are more than expected with reference to consumer durable marketing in India?

Cola wars in India

Comparative advertising strategies with reference to four wheeler marketing in India

Market Research as a tool to achieve marketing objectives with reference top oral care marketing in India

Role of customer loyalty schemes in highly competitive Indian aviation industry

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