MARKETING AND ADVERTISING

Measurement of the influence of training in customer handling with reference to retail industry

Usage and impact of utilizing religion for advertising in India

Great Indian advertising errors

Corporate Social Responsibility (CSR) as a brand building tool with special reference to Indian pharmaceutical companies

Impact of surrogated brand promotions among the target audience and general public in India

Impact of social advertising by Delhi Police

Media selection as a tool to achieve greater marketing benefits with reference to cosmetic products in India

Life style brands in India – How do they sustain success and retain customers?

Branding of the state of “ State of your choice ” to attract more international industrial projects

Factors influencing success of a new product launch with special reference to the launch of two wheelers by Suzuki Motors in India

Corporate branding of an educational institution – A case study of ICFAI

Factors influencing footage of retail outlets in urban cities of India

Brand valuation methodologies with reference to competitive exam coaching institutes

The psychology of brand preferences with reference to women’s innerwear in India

The psychology of brand preferences with reference to men’s innerwear in India

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