MARKETING AND ADVERTISING

Marketing and advertising strategies of the online brands with reference to matrimonial websites

A marketing stop watch on watch industry in India

How banks become brands? – A case study on “ Bank of your choice ”

Movie-based branding in India

Unorthodox, yet successful advertising cases in Indian market

Condom marketing and advertising strategies in India

Social advertising with special reference to Aids in India

Social advertising against child labour in India

Social advertising to save girl child in India

Hot marketing strategies of ice cream companies when the climate is cool

Image and industry saving advertising with special reference to poultry industry advertising during bird flu

Does marketing strategy is correlated to seasons? – A case study of air conditioner industry

Role of microfinance in exploring better marketing routes with special reference to dairy industry in India