Dr N Balakumar

Any research report will have a content page. The content page is the page that is inserted after the Certificate and Declaration pages.

A content page will display the logical arrangements of the research work presented. Therefore, it is a must that you include the page numbers also, as you see in the content page of any printed book. Also, note that your page numbers will begin only from the Chapter One and not from the Acknowledgement page.

A content page is also important from the examination point of view, since it helps the examiner who evaluates your research work to know at a glance the essence of the project work by just going through the content page.

When you write the content page, do not forget to include the sub-chapters or titles. Thus, your chapterisation and logical arrangement of the project work will be clearly visible to the reader of your project work.

Given below is a sample Content page of a research work titled “ Footwear Marketing In India ” . However, depending upon your project this may change.

Sample Content Page:

CONTENTS

Acknowledgement

List of Tables

List of Appendices

List of Abbreviations

Pages

Chapter 1 Introduction 1 – 12

1.1 Overview of the Indian Footwear Market 1 – 5

1.2 Classification the players in the industry 6 – 7

1.3 Limitations faced by the industry 7 – 8

1.4 Objectives of the study 9 – 10

1.5 Hypothesis 11

1.6 Organisation of the study 12

Chapter 2 Survey of Literature 13 – 44

2.1 Introduction 13

2.2 Studies in Footwear Marketing 14 – 20

2.3 Marketing strategies – A Comparison 21 – 35

2.4 Studies on Marketing Tools 36 – 43

2.5 Conclusion 44

Chapter 3 Data Base and Methodology 45 - 58

3.1 Introduction 45 – 46

3.2 Data Base 47 – 50

3.3 Data Adjustments 54

3.4 Methodology 55 – 58

Chapter 4 Analysis of Data 59 – 70

4.1 Introduction 59

4.2 Results of Analysis 60 – 65

4.3 Results Validation 66 – 67

4.4 Practical Implication 68 – 70

Chapter 5 Conclusion 71

5.1 Introduction 71

5.2 Outline 71 – 72

5.3 Key findings of the study 73

5.4 Implications of the study 74 – 75

5.5 Limitations of the study 76

Bibliography 77 – 88

Appendices 89 – 98